Booking Source Report

Distribusi reservasi per sumber booking — analisa channel mix & ROI per source.

Path menu: Laporan → Reservasi → Booking Source Report (/reports/booking-source)

Source Categories

Source	Deskripsi
walk_in	Tamu datang langsung tanpa booking
online	Public booking page (booking.poztix.com/{slug})
ota	Booking.com, Agoda, Traveloka, Expedia, dll (need integration)
crm	Dari CRM Deal (corporate sales pipeline)
phone	Reservasi via telepon, FD input manual

Filter

• Periode (booked_at date range)
• Tipe Kamar
• Status (confirmed only / include cancelled)

Output

Pie Chart Distribution

% reservasi per source dalam periode.

Tabel

• Source
• Reservations count
• Room Nights
• Revenue (sum total_charges)
• Avg Lead Time (days from booking to arrival)
• Cancellation Rate per source
• No-Show Rate per source

Trend Line

Per minggu / bulan, untuk lihat shift channel mix over time.

Use Case

• Identify dependency — kalau OTA >70%, hotel terlalu bergantung, perlu push direct booking
• OTA cost analysis — OTA commission 15-25%, kalau revenue OTA tinggi, biaya komisi tinggi
• Marketing ROI — naikkan budget di source yang booking value tinggi (mis. corporate via CRM)

Tips

• Direct booking incentive — kasih promo special untuk source online (no commission)
• OTA Production detail per OTA name → OTA Production Report
• Walk-in conversion — semua walk-in success direkam, gunakan untuk size demand "spontan" di area