Market Segment Report

Distribusi revenue & room-nights per market segment — corporate, leisure, group, OTA, walk-in, government, dll. Untuk strategic mix analysis.

Path menu: Laporan → Pendapatan & Keuangan → Market Segment Report (/reports/market-segment)

Market Segments

Auto-derived dari kombinasi source + company.type:

Segment	Trigger
leisure	source=walk_in/online, no company tag
corporate	company.type=corporate
travel_agent	company.type=travel_agent
government	company.type=government
wholesale	company.type=wholesaler
ota	source=ota
group	grouped reservations (manual flag)
complimentary	special rate=0 / staff stay

Filter

• Periode (check_in_date)
• Tipe Kamar
• Segment (multiple)

Output

Pie Chart

Distribusi revenue per segment.

Tabel

| Segment | Reservations | Room Nights | Revenue | ADR | % of Total Revenue |

Trend Chart

Revenue per segment per bulan untuk lihat shift mix over time.

Per Room Type Drill-Down

Matrix: segment × room_type, untuk lihat preferensi (mis. corporate paling banyak Suite, leisure paling banyak Standar).

Use Case

• Strategic mix — ideal hotel punya mix 40% corporate / 30% leisure / 20% OTA / 10% group (sesuai property positioning)
• Sales targeting — segment underperform → push sales effort di segment tsb
• Pricing differentiation — corporate biasanya negotiated rate, leisure rack rate, group discount

Tips

• Market Segment di reservation — auto-derived saat create, tapi bisa di-override manual kalau perlu
• Group bookings harus di-tag manual dengan group_id untuk ter-classify benar
• Pair dengan Corporate Production untuk drill ke specific corporate clients