Yield Report

Yield management report — analisa apakah pricing strategy optimal: kapan rate bisa dinaikkan vs kapan promo dibutuhkan.

Path menu: Laporan → Pendapatan & Keuangan → Yield Report (/reports/yield)

Konsep

Yield = optimal trade-off antara Occupancy (kuantitas terjual) dan ADR (harga per unit).

Tinggi Occ + Tinggi ADR  = Optimal (maksimalkan revenue)
Tinggi Occ + Rendah ADR  = Underpriced (bisa naikkan rate)
Rendah Occ + Tinggi ADR  = Overpriced (perlu diskon)
Rendah Occ + Rendah ADR  = Worst case (perlu strategi rebuild)

Filter

• Periode — date range (forward-looking lebih useful, mis. 90 hari ke depan)
• Tipe Kamar

Output

Yield Quadrant Chart

Scatter plot: X-axis Occupancy, Y-axis ADR. Setiap dot = 1 hari. Color coded per quadrant.

Daily Tabel

• Date, Occupancy %, ADR, RevPAR, Yield Status (badge), Recommended Action

Recommended Actions

• Underpriced day → suggest rate +10-20%
• Overpriced day → suggest promo / diskon
• Optimal → maintain
• Worst → strategi mix (group booking, OTA push, dll)

Booking Velocity Overlay

Pace booking + ADR → kalau pace lambat tapi ADR tinggi, mungkin terlalu mahal untuk demand.

Use Case

• Revenue Manager weekly review — adjust rate plan untuk minggu depan
• Dynamic pricing automation candidate — rule-based adjustment
• Comp set analysis (kalau ada data competitor) — apakah pricing kita aligned

Tips

• Yield Management = ilmu maximize revenue dari fixed inventory. Hotel tradisional sering rate fixed, miss revenue opportunity
• Anchor metric RevPAR — kalau RevPAR naik bulan-ke-bulan, yield improving
• Untuk competitor data (STR Index, RateGain), perlu vendor integration. Lihat P3.2 Market Penetration — coming soon
• Pair dengan Forecast Report untuk plan rate adjustment ahead